20 Must-Have & Best Software for Small Business In 2024

In the heart of every small business owner and manager lies a relentless pursuit of efficiency and growth. The journey, though filled with passion and vision, is often paved with challenges—tight budgets, limited manpower, and the ever-present competition. Yet, today, the right technology can be the great equalizer, transforming these challenges into opportunities.

This comprehensive guide is your north star in navigating the bustling market of business software. We've meticulously curated a list of 20 essential tools across various categories, each promising to streamline your operations, enhance productivity, and scale your business to new heights.

Read through this blog post as we unveil the software that could redefine the way you do business. Whether you're looking to optimize your accounting processes, enhance internal communication, or revolutionize customer relations, we've got you covered. 

Wanna make the path to success smoother and more achievable than ever before? 

Check out the 20 best software for small business in 2024:

  • Accounting
  1. QuickBook
  2. Xero

  • Chatbot
  1. Glassix
  2. Intercom
  • Internal communication
  1. Slack
  2. RocketChat
  • CRM
  1. HubSpot
  2. Zoho
  • HR software
  1. Dell
  2. Goco

  • Sales intelligence and outreach software
  1. Apollo io
  2. 6Sense
  • Project management
  1. Trello
  2. Monday
  • Automation software
  1. Zapier
  2. Appy Pie Connect
  • Email marketing
  1. Mailchimp
  2. ActiveCampaign
  • Design tools
  1. BrandCrowd
  2. Canva
  • Payment processors
  1. PayPal
  2. Stripe

Each software solution we've selected stands out for its ability to meet the specific needs of small businesses. From user-friendly interfaces to cost-effective pricing plans, we've considered what truly matters to you. Here's how each tool can help your business thrive and why it earned its spot on our must-have list.

Accounting software

In the backbone of every small business lies its accounting system—a crucial aspect that demands precision and efficiency. Selecting the right tools can not only save you countless hours but also provide real-time insights into your financial health. Let's delve into the accounting category, featuring two standout solutions: QuickBooks and Xero.


QuickBooks is a comprehensive accounting software designed to manage payroll, inventory, sales, and other needs of a small business.

Why it made our list? With its user-friendly interface and extensive features, QuickBooks simplifies financial management for small business owners. It's also highly customizable, ensuring that it can grow with your business.


Xero is an online accounting software for small and medium-sized businesses, offering features like invoicing, billing, and bank reconciliation.

Why it made our list? Xero stands out for its ease of use, cloud-based mobility, and robust integration options, making financial management accessible anytime, anywhere.

Chatbot software 

I think we can all agree by saying that today, instant communication is the norm, and chatbot software has become an indispensable tool for enhancing customer engagement and automating service inquiries. Here are two leading chatbot platforms that can transform your customer service channels, Glassix and Intercom.


Glassix is an advanced AI chatbot solution designed to streamline customer interaction through automation. It enables businesses to set up intelligent, conversational flows that can handle a wide range of customer service, sales, and operational tasks across multiple channels.

Why it made our list? Glassix stands out for its ease of setup, comprehensive integration capabilities, and the ability to deliver personalized customer experiences. Its AI-driven technology ensures that customer queries are handled efficiently, reducing response times and improving customer satisfaction. Glassix is a prime solution for small businesses looking to improve their customer service experience and cut in operational costs.


Intercom is a leading conversational AI platform that combines chatbot functionality with customer messaging to provide a holistic approach to customer communication. It's designed to help businesses engage, support, and develop relationships with customers at every stage of the funnel.

Why it made our list? Intercom's powerful segmentation and automation tools enable businesses to deliver targeted messages and support, enhancing the overall customer experience. Its ability to integrate with a wide array of business tools makes it a versatile option for enriching customer interactions and driving growth.

Internal communication tools

Effective communication is the cornerstone of any successful business. For small businesses, where teams often wear multiple hats, maintaining open and efficient communication channels is even more critical. Here's a look at two top tools designed to enhance internal communication and collaboration.


Slack is a dynamic workspace that brings team communication and collaboration into one place. It enables teams to organize conversations by channels for various projects, topics, or teams.

Why it made our list? Slack's user-friendly interface and robust integration capabilities with other tools and apps make it a powerhouse for internal communication. Its ability to create a centralized hub for messaging, file sharing, and tools streamlines workflows and boosts productivity.

Rocket Chat

Rocket Chat is an open-source communication platform designed for teams looking for customization and control over their communication tools. It offers messaging, voice calls, video conferences, and file sharing, all with end-to-end encryption.

Why it made our list? Its open-source nature allows businesses to tailor the platform to their specific needs, offering a level of flexibility that's hard to find elsewhere. The emphasis on security and privacy, combined with comprehensive features for collaboration, makes Rocket.Chat an excellent choice for small businesses prioritizing secure and efficient communication.

CRM software

I think you’ll agree that a CRM software is vital for small businesses aiming to build strong relationships with their customers. A good CRM system helps manage contacts, sales, productivity, and more. Here are two leading CRM platforms that stand out, HubSpot and Zoho.


HubSpot CRM is designed to be a user-friendly, scalable solution for managing your customer relationships. It offers contact and deal management, email tracking, pipeline visibility, and more, all within a free-to-start platform.

Why it made our list? HubSpot CRM's strength lies in its simplicity and integration with HubSpot's broader suite of sales, marketing, and service tools. This integration provides a seamless flow of information across teams and tools, making it easier for businesses to grow and manage their customer base effectively.


Zoho CRM is a comprehensive platform that empowers small businesses to manage their sales, marketing, and customer support activities in a single system. It offers automation, analytics, and integration with a wide range of applications.

Why it made our list? Zoho CRM's versatility and customizability make it suitable for businesses of all sizes, with features that support sales tracking, performance metrics, and customer engagement strategies. Its affordability and the ability to scale with your business are why Zoho CRM is a top choice for small businesses.

HR software

HR software is essential for managing employee information, payroll, benefits, and compliance, even in a small business setting. It simplifies many of the manual tasks associated with HR management, allowing you to focus more on your people and less on paperwork. Here are two HR software solutions that stand out for small businesses, Deel and Goco.


Deel is a global payroll and compliance platform designed to help businesses hire anyone, anywhere. Beyond payroll, Deel handles benefits, taxes, and compliance for international teams.

Why it made our list? With its focus on simplifying the complexities of global employment, Deel is perfect for small businesses looking to expand their reach without worrying about international HR intricacies. Its user-friendly platform and extensive network of legal experts ensure businesses stay compliant with local laws, making global expansion more accessible than ever.


GoCo io is an all-in-one HR platform that automates and streamlines all your HR processes. It covers hiring, onboarding, payroll integration, benefits management, and compliance in a single, easy-to-use platform.

Why it made our list? GoCo.io is highly customizable, allowing small businesses to tailor the platform to their specific needs. With its emphasis on automation and integration, GoCo.io simplifies HR tasks, ensures compliance, and enhances the overall employee experience, making it an excellent choice for small businesses aiming to streamline their HR processes.

Sales intelligence and outreach tools

I think it’s safe to say that in today’s rapidly changing sales landscape sales intelligence and outreach tools are indispensable for small businesses looking to effectively identify and engage potential customers. These tools provide actionable insights and automate outreach efforts, optimizing the sales process and generate more qualified leads. Here are two solutions that can revolutionize your sales strategy.

Apollo io

Apollo io is a comprehensive sales intelligence and engagement platform. It provides detailed information on prospects, including contact details and professional history, and automates outreach campaigns across multiple channels.

Why it made our list? Apollo io's robust database and advanced filtering options allow small businesses to target their ideal customers precisely. Its suite of sales automation tools helps streamline the outreach process, making it easier to connect with prospects and close deals more efficiently.


6sense is a platform that uses AI and machine learning to provide account-based sales and marketing insights. It predicts which businesses are in the market for your products or services and identifies the best channels and messages to engage them.

Why it made our list? For small businesses looking to implement an account-based marketing (ABM) strategy, 6sense offers a powerful solution. Its predictive analytics and campaign orchestration capabilities enable targeted engagement with high-value prospects, increasing the effectiveness of sales and marketing efforts.

Choosing the right sales intelligence tool can significantly impact your business's efficiency and growth. These solutions not only streamline internal processes but also enhance your ability to reach and engage with your target market effectively.

Project management software

Project management tools are indispensable for keeping teams aligned, projects on track, and productivity high. They provide a centralized platform for managing tasks, deadlines, and collaborations, which is crucial for small businesses looking to maximize efficiency. Here are two standout project management tools that cater to the needs of small businesses Trello and Monday.


Trello is a visual project management tool that uses boards, lists, and cards to help organize and prioritize your projects in a flexible and rewarding way.

Why it made our list? Trello's simplicity and visual approach make it ideal for small businesses looking for an intuitive way to manage projects. Its customization options, such as labels, checklists, and due dates, allow for detailed project tracking. Plus, Trello's wide range of integrations means it can easily fit into your existing workflow.


Monday is a versatile work operating system (Work OS) that enables teams to run projects and workflows with confidence. It offers a highly customizable platform to manage any aspect of your work, from simple tasks to complex projects.

Why it made our list? With its user-friendly interface and powerful features, Monday supports a variety of project management needs, from planning and tracking to delivering results. Its ability to adapt to various workflows and its extensive integration capabilities make it a powerful tool for small businesses aiming to streamline their operations and enhance team collaboration.

Automation software

Automation tools can and should significantly reduce time spent on repetitive tasks, allowing small businesses to focus on growth and innovation. Here are two automation platforms that can help you automate workflows and integrate various apps and services without needing extensive technical skills - Zapier and Integrately.


Zapier is an online automation tool that connects your favorite apps, such as Gmail, WhatsApp Business, Slack, Mailchimp, and more, allowing you to automate repetitive tasks without coding or relying on developers to build the integration.

Why it made our list? Its ease of use and wide range of supported apps (over 3,000) make Zapier an invaluable tool for small businesses looking to automate workflows. Whether you're automating email notifications, social media posts, or data entry tasks, Zapier can create seamless integrations that save time and increase efficiency.

Appy Pie Connect

Appy Pie Connect is an online platform that lets you integrate your favorite apps, like Gmail, Slack, Mailchimp, and lots more. This means you can set up tasks to happen on their own, without needing to code or get a developer to do it for you.

Why it made our list? It's super easy to use and supports hundreds of apps , making it a must-have for small businesses wanting to make their day-to-day tasks easier. Plus, with the ability to create Bard AI integrations, Appy Pie Connect takes automation to the next level. You can automate emails, social media updates, or even organize your data automatically, saving you loads of time and making your workflow much smoother.

Email marketing software

Some people say that email is dead, I tend to disagree with that. See, IMHO, email marketing remains one of the most effective ways to reach and engage your audience. Here are two email marketing platforms that offer the features and flexibility small businesses need to create impactful email campaigns.


Mailchimp is an all-in-one marketing platform that helps small businesses market smarter so you can grow faster. It offers email marketing, automation, landing pages, and CRM tools, all designed to work together seamlessly.

Why it made our list? Mailchimp's ease of use, flexible pricing plans, and robust features make it a favorite among small businesses. Its intuitive design tools and powerful analytics help you create engaging campaigns that resonate with your audience and drive results.


ActiveCampaign combines email marketing, automation, sales automation, and CRM for a comprehensive platform that helps small businesses acquire, retain, and engage their customers.

Why it made our list? With its advanced automation features and detailed segmentation capabilities, ActiveCampaign enables small businesses to deliver personalized experiences to their customers. Its focus on customer experience automation sets it apart, making it an excellent tool for businesses looking to enhance their marketing efforts with automation.

These two tools offers unique benefits that can help small businesses engage with customers more effectively using email marketing campaigns that are not only and mostly free but also smart and adaptive as your database grow. By leveraging the right email marketing solutions, small businesses can set themselves up for success, engage better, and convert more.

Design software tools


BrandCrowd is a design platform that offers thousands of premade customizable logo templates. Users can simply choose a logo design they like, and change the color, background, font, and other design elements to further suit their preferences.

Why it made our list?

BrandCrowd is made for small business owners who don't have any prior design experience. With its beginner-friendly and intuitive editing features, users can easily create a logo without starting from scratch. BrandCrowd also boasts a huge design collection composed of quality illustrations and custom fonts suitable for various industries.


Canva is the world's most popular design tool for small businesses and startups looking to move fast from design to production. It offers a handful of features to meet the growing demands of small businesses. With flexible pricing plans and easy to use user interface, Canva made it to our list as the #1 design tool for small businesses in 2024.

Why it made our list? The ease of use, from getting started to become a full time paid user working on their platform the entire experience is just the best there is. Canva offers multiple cool features that can make even people with no skills at all to produce state of the art designs. Be it images, videos, GIFs and more, Canva got you covered.

Payment processor software

It is no secret that offering a seamless payment experience is vital for customer satisfaction and business efficiency. Here are two leading payment processors that cater to the needs of small businesses, ensuring secure and efficient transactions, PayPal and Stripe.


PayPal is a widely recognized payment processing platform that offers a secure way for businesses to accept payments online, in-person, and through mobile devices. It's known for its ease of use and strong security measures.

Why it made our list? PayPal's global reach and reputation for security make it a trustworthy option for small businesses. Its ability to accept a wide range of payment types, including international currencies, along with features like invoicing and recurring payments, provides flexibility and convenience for both businesses and their customers.


Stripe is a renowned payment processing platform designed for internet businesses. It offers a suite of tools to accept payments, manage subscriptions, and facilitate commerce across online and mobile platforms.

Why it made our list? Stripe's developer-friendly platform is highly customizable, allowing small businesses to tailor the payment experience to their specific needs. Its robust set of features supports a wide range of payment methods, making it an excellent choice for businesses looking to expand their online presence.

Summing up: The road to small business success

First off, thanks for reading up to this point, and I hope this list of the best software for small business can help you achieve your business goals and spend less time on trail and error.

See, navigating the vast landscape of business software can be daunting, but the right tools can set your small business on the path to success. From streamlining day-to-day operations with project management and automation tools to engaging your audience through email marketing and design platforms, each software solution we've discussed offers unique benefits that can help your business grow.

Embracing these tools not only enhances productivity and efficiency but also opens up new opportunities for innovation and customer engagement. By carefully selecting the software that aligns with your business goals and needs, you can build a solid foundation for success in today's competitive market.

If you’re in business for some time now (like me) you probably already know that the journey to business success is ongoing, and staying adaptable is key. As your business evolves, so too will your software needs. Keep exploring, learning, and integrating new tools that can help your business thrive.

I profoundly hope this guide has illuminated the path forward, providing you with the insights and resources needed to choose the best software solutions for your small business. Here's to your success in 2024 and beyond!